Monday Capacity 48 | Tuesday Capacity 36

Te reo Māori is for everyday people in Aotearoa New Zealand, with 8 out of 10 New Zealanders seeing it as part of their national identity. At Te Taura Whiri i te Reo Māori / Māori Language Commission, we’ve spent the past 35 years promoting te reo Māori as a language all New Zealanders can be part of. In recent years, we’ve achieved this through building a love brand around te reo Māori that is valued and highly sought after. This brand has become synonymous with celebrating the language and is seen all over the country on television, billboards and online during Māori Language Week. A week where all New Zealanders are empowered to celebrate te reo Māori together, in their own way.   This love brand was built through the strategic use of digital platforms and mobilising people through social movements and storytelling. This workshop will be focused on how people can build a brand around an indigenous language that everyone can be part of in an effort to normalise its use.